The brand has grown to become one of the bestselling in basketball footwear. People of all social strata and ages wait eagerly in queues whenever new models are being released. This success can be attributed to the fact that all releases from the Jordan III are exclusively named after the athlete.
The designers also take the hobbies, ideas and life of the famous basketball player into account and incorporate them into the shoes. For instance, the AJ 7 Retro celebrates a second championship ring, an Olympic gold medal and a sixth scoring title. The AJ XIV line was released to celebrate the first retirement of the athlete. Such considerations are held in high esteem by basketball fans. To ensure that they retain their popularity, they are also endorsed by top players in the NBA.
Some models have also been designed after cars belonging to the athlete. An example is the AJ Retro Last Shot 2011 line which was inspired by a sports car that Michael owned. One of the most hyped releases is the AJ XXI (21). Some people wonder whether the lineup will be retired while others claim that in honor of Michael, the last release will be the Jordan XXIII. Irrespective of what happens to the signature lineup, Nike Air Jordan shoes will always be held in high esteem due to their tradition of high quality.
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